Recently, Apple has ushered in a class action lawsuit alleging that Apple has used the OLED display panel’s iPhone display size and pixel to make false publicity, saying that Apple is completely cutting corners or stealing. Including the iPhone X, iPhone XS and iPhone XS Max, they not only use the “notch” and “rounded corner” design as a basis, but also talk about the OLED sub-pixel problem.
Plaintiff lawyers Christian Sponchiado and Courtney Davis have filed a lawsuit file with the District Court for the Northern District of California. The document said that Apple’s OLED iPhone model has false marketing behavior, Apple is completely misrepresented in marketing, because the screen does not provide real pixels, the resolution number is wrong, misleading consumers, let them think of OLED iPhone The pixels are higher than the actual.
In the litigation file, the problem of sub-pixels is mentioned. In the traditional sense, pixels are composed of R, G, B (red, green, blue) sub-pixels, and each three sub-pixels are combined into a single color pixel. This is “real pixel.” However, Apple’s OLED iPhone models lack a large number of red and blue sub-pixels, each consisting of only one green sub-pixel, two quarter-red red sub-pixels and two quarter-blue The sub-pixel is completely “false pixel”.
Moreover, this is not a true pixel, it is impossible to generate any color arbitrarily, and the image display will be blurred due to the lack of equivalent sub-pixels, but Apple still misleads consumers to say that its screen provides better clarity than traditional RGB screens.
The key is that the total sub-pixel of the product screen is falsified because each “fake pixel” has only two sub-pixels. Therefore, if the total sub-pixel calculation of the screen is calculated, the iPhone XS should be 2436×1125×2=5481000 sub-pixels. In contrast, the iPhone 8 Plus offers higher quality pixels with a higher resolution of 1920×1080×3=6220800 sub-pixels, which is obviously higher quality.
At the same time, the iPhone X product is advertised with 2436×1125 pixels, but in fact it does not reach the real pixel, because there are gaps and rounded corners at the top of the screen, so the real pixels are not available, and the corners of the screen are actually missing 120. Vertical pixels are not calculated as in the previous iPhone 8 series. In contrast, the iPhone 8 Plus has no grooves on the top and no rounded corners in the display area.
The lawsuit file also shows that Apple tells application developers or developers not to design their own applications on so-called “safe areas” because of the physics limitations of the OLED iPhone with grooves and the status bar of iOS. Therefore, the iPhone 4’s largest rectangular screen display area is only 2195 × 1125 pixels resolution, which is actually 10% less than the publicity of 2436 × 1125.
Interestingly, although Apple promoted the iPhone XS to be 5.8 inches in size, the plaintiff stated in the lawsuit that this is completely deceiving consumers. The “full screen” is a deceptive word because the groove is completely designed at the top of the screen. Inconsistent with the publicity, Apple also deliberately used black image wallpaper to cover the grooves in many advertisements. After actually removing these invalid areas, it should actually be only 5.6875 inches. The size promotion of iPhone XS Max is also deceiving consumers.
In the lawsuit, the plaintiff asked the court to impose an injunction on Apple’s violations and demanded damages for all those involved in the class action. However, this lawsuit is unlikely to be heard in court, because Apple may overturn the lawsuit by all means, or directly reach a settlement. Therefore, such a lawsuit is unlikely to have a significant impact on Apple.